Impact
Beyond
Limits
Boost your online visibility with tailored marketing campaigns, engaging content, and powerful social media strategies designed to drive results.
About me
Hi, I’m Aayush Modi
Toronto-based Digital Marketer,
With over 1.5 years of experience in the digital marketing industry, I am dedicated to delivering impactful marketing campaigns and innovative social media strategies. My expertise spans over:
- Campaign optimization
- eCommerce marketing
- Data-driven decision-making
I specialize in creating high-converting ads, content optimization, and accelerating brand growth in the competitive online marketplace.
My approach: Delivering Impact Beyond Limits
My work
MOVIA MEDIA
- CRM
- Business Development
- Data Box
Movia Media, founded in 2015 by Casey Binkley in Toronto, revolutionized out-of-home advertising by turning trucks into mobile billboards. These billboards, enhanced with GPS tracking and Impression Analytics, deliver targeted brand messages with real-time data on ad visibility. Movia’s unique blend of analog and digital platforms sets it apart, making it a leader in mobile advertising.
Automated Email Campaigns
Managed and automated email marketing campaigns using HubSpot, streamlining outreach processes and improving client engagement. Monitored monthly campaign performance to ensure alignment with Movia Media’s digital marketing goals, maximizing ROI through data-driven strategies.
Cold Calling & Lead Nurturing
Leveraged strategic cold calling techniques to engage potential clients and nurture leads, boosting Movia Media’s business development efforts. Collaborated with the OOH team on high-impact campaigns like CHOBANI and CASPER, driving targeted sales growth through consistent follow-ups.
Social Media Optimization
Enhanced Movia Media’s digital presence by optimizing social media campaigns on LinkedIn, Meta, and Twitter. Developed content strategies that increased engagement and visibility, aligning with broader digital marketing objectives to attract and retain a growing audience across multiple platforms.
FREELANCE WORK
- Campaign Planning
- eCommerce
- Community Management
As a Freelancer in Digital Marketing, I specialize in managing and optimizing paid social campaigns for NFTs and cryptocurrencies across platforms like TikTok, Google, Instagram, and Twitter. I design and develop websites on WordPress and Wix, implementing advanced SEO techniques to boost organic visibility. I also manage social media campaigns with budgets up to $10,000, leveraging tools like Google Analytics and Meta Ads Manager to drive performance and achieve measurable results.
A's
Market Research & Audience Segmentation
I conducted in-depth market research, focusing on audience segmentation based on age, location, and income demographics. This data-driven approach informed our design strategies, allowing us to tailor our marketing efforts to the specific needs and behaviors of our target audience.
Campaign Planning & Execution
Our marketing campaigns were primarily executed on Tiktok, Instagram, Reddit & Twitter. Regularly optimized ad spends and bidding strategies to maximize traffic and enhance ROI, while funneling engagement to Telegram or Discord for targeted audience interaction.
Website development & Community mgmt.
Designed and developed high-performance client websites on WordPress and Wix, implementing advanced on-page SEO techniques. Enhanced organic search visibility and user engagement through strategic content placement and technical SEO
Pdf Engineers Ltd
- Content Creation
- Paid Advertising
- Analytics
Based in Ahmedabad, India, PDF Engineers is a government-approved electrical contractor specializing in the supply, installation, commissioning, and testing of electrical systems. As industry leaders in solar panels, solar water heaters, and other solar products, we serve residential, industrial, and commercial properties with top-tier service and expertise.
Content Creation & Design
I spearheaded content creation using Canva and Adobe Photoshop, focusing on Instagram, LinkedIn, and Meta, with visually compelling designs for Solar Panel promotions. My work aligned with seasonal and festival-driven strategies to boost engagement and visibility.
Campaign Planning & Execution
I led a summer campaign in India, increasing CTR by over 30% through targeted discounts. Managed from concept to completion, the campaign reflected a deep understanding of market
Customer Engagement & CRM Management
I drove customer engagement through targeted cold calling, lead nurturing, and CRM management, ensuring our social media content resonated with the audience, enhancing customer satisfaction.
